Web and brand work for charities, foundations, and community orgs.
Sites that move donors to give and volunteers to sign up. Brand work that signals real impact — not the same gradient-and-handshake template every nonprofit ships with. Built fast, by someone who knows your team is small, your budget is real money, and a six-week sprint is not on the table.
Marketing problems that quietly cost you donations and volunteers.
The site looks like every other charity
Stock photo of diverse hands. A vague 'We make a difference' headline. Donate button hidden in a navy nav. Donors can't tell you apart from a hundred other orgs — so they default to the one a friend shared on Instagram.
Donating takes seven clicks
Click 'Donate.' Click 'How to give.' Read three paragraphs. Click an external processor. Get bounced to a generic donation form on someone else's domain. Every click loses 20% of the people who started — and you built it that way.
You're a 3-person team running 9 programs
A coordinator, a director, and a shared inbox. The last thing you need is a six-week design sprint with weekly stakeholder reviews. You want it built — well, fast — by someone who can write nonprofit copy without needing to be onboarded.
Marketing that grows the mission.
Concrete deliverables — not 'brand workshops.' Built around how small nonprofits actually grow: making it easy to donate, looking credible enough to attract grants and majors, and showing up for the keywords that bring in volunteers and partners.
Donation-first websites
WordPress + Bricks. Donate button on every page, a fast checkout you control — Stripe, Zeffy, Donorbox, whatever fits your stack. Recurring giving, in-honour gifts, and tax-receipt flow built in, not bolted on.
Programs & impact pages
Each program gets a real page — what it does, who it serves, outcomes to date, how to get involved. Search engines index them, funders read them, your inbox gets fewer 'what do you actually do?' emails.
Brand & visual identity
A brand that looks intentional next to a national org's, not like a community-college poster. Logo, palette, type, photo direction, signage and apparel templates. Calibrated to your size — small org, mid-size, foundation.
Volunteer & event sign-up
Volunteer applications, event registration, mailing-list sign-up — all routing to the tools you already use (Mailchimp, ActionNetwork, Eventbrite). Forms that pre-qualify so you spend coordinator time on programs, not triage.
Annual reports & grant collateral
Designed annual reports, impact one-pagers, board decks, grant-application templates. Designed once, updated yearly — so you stop rebuilding the same PDF in Word every December.
Campaign & social graphics
On Workbench: monthly social graphics, fundraising-campaign visuals, end-of-year giving artwork, event posters. The steady drip that keeps the cause visible between marquee campaigns.
Nonprofit projects from the studio.
RTJ Wellness Website
Cobble & Commons Website
CCRR Website
TaxStache Website
We worked with TaxStache to bring their witty, edgy and colourful voice alive in a website dedicated to bringing tax + money news, tips and tricks.
Prairie Vintage Revival Website
TaxSolve Website
Where the work is designed to take you.
No guarantees on numbers — too many things outside a designer's control move giving. What I can do is set the marketing up to actually support donations, volunteers, and grant credibility instead of getting in the way. Here's what that looks like in practice.
A homepage that converts intent to a gift
Donate visible above the fold. Recurring giving as easy as one-time. Impact stated in plain numbers. Most nonprofit sites lose donors in the gap between 'I should give' and 'I gave' — closing that gap is the highest-leverage change you can make.
A brand that holds up next to bigger orgs
Funders pattern-match. A current, considered brand stops the silent disqualification that happens in the first three seconds — both with individual donors and with grant officers reviewing dozens of applications a week.
A search presence that grows the supporter base
Program pages, location pages, schema, Google Ad Grants-ready landing pages. The unglamorous work that determines whether you show up when someone searches your cause area at 11pm with a credit card out.
Honest note · A new site won't fix a thin program or a board that isn't fundraising. M13 is built to remove the marketing bottleneck — not the rest of the org.
The questions EDs and comms leads actually ask.
If something's not here, send a message — I read every one.
Do you offer nonprofit pricing?
Yes — most nonprofit projects fit a smaller scope to begin with, and I price honestly for it. I don’t run a separate ‘discount tier’ that quietly delivers less; same standard of work, sized to what you actually need.
Will this work with our donation processor?
Yes — Stripe, Zeffy, Donorbox, Classy, Network for Good, Givebutter, CanadaHelps, and most others embed cleanly or link out. If you tell me what you use, I can confirm setup in a five-minute call.
We're on a Wix / Squarespace / WordPress.com site. Can you migrate?
Yes. Migration is normal scope — content preserved, URLs mapped, redirects in place so you don’t lose existing search traffic or saved donor links. Most migrations land in 3-5 weeks for a typical org.
Can you help with Google Ad Grants?
I’ll build the landing pages and conversion structure that Ad Grants requires (clear CTAs, compliant page structure, conversion tracking). The actual grant management — keyword bids, audiences — is a separate specialty. I’ll point you to grant managers who do it well.
Do you do annual report design?
Yes — print and web. Designed so you can update copy and numbers each year without rebuilding the layout. Often paired with a one-page web summary so the report has a real home, not just a PDF download.
What about accessibility (WCAG)?
Built to WCAG 2.2 AA as a baseline — proper colour contrast, alt text on images, keyboard navigation, semantic structure. Full third-party VPAT certification is a separate engagement; for that I’ll refer you to accessibility specialists.